We compute the 3-point correlation function for a general model of inflation driven by a single, minimally coupled scalar field. We analyze models where the potential has a "feature", in the vicinity of which the slow roll parameters may take on large, transient values. This introduces both scale and shape dependent non-Gaussianities into the primordial perturbations, features which may potentially be observable in the next generation CMB experiments. We will discuss further applications of our techniques and a little bonus for the gravity-inclined people in the audience.